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Club Trouble?
By Bill Fivaz (feev@webtv.net)
Is your numismatic organization in need of a
transfusion???
Are you experiencing one or more of these problems?
Here are a few suggestions that may help....
Suggestions on Club Management
The following represents some thoughts I have assembled over the
years regarding Effective Club Management, something I feel every club
in the country could use, in varying degrees.
The suggestions outlined here are presented for the betterment of the
hobby, and may be used, modified or rejected as each organization sees
fit.
These certainly do not represent "all the answers," but may be used
as a framework for addressing certain problems, and may hopefully
provide stimulus to make your club a better, more effective
organization.
I have based the eleven topics on the word NUMISMATICS,
with each letter representing a specific segment I feel is a vital part
of a successful organization. While the following outline is primarily
addressed to the local coin club, both State and Regional
entities may also draw helpful ideas from the presentation.
I hope you will be able to use this information to strengthen your
club and enable more people to enjoy our wonderful hobby.
N U M I S M A T I C S
N: New Members
How to attract new members,
especially young ones (not necessarily YNs).
- Timing - when are your meetings? What night and time? How often?
Consider Saturday night meetings to attract YNs.
- Location - Where are your meetings?
- Security - Library? Church? Bank? (ensure wherever you meet that
auctions are allowed if you plan to have them as a part of your
meeting).
- Easily accessible for everyone - stairs? Handicap ramp?
- Good lighting - both inside room and area around location.
- Adequate parking
- Kitchen - for setting up refreshments?
- Room cost - contract needed to lock in meeting dates?
- Enough room for seating? Additional chairs and tables available?
Comfortable chairs?
- Is a screen available for slide presentations? Adequate
outlets?
- Ensure that dues structure is reasonable
- Where to go to attract new members
- Local coin dealers - provide them with flyers, including all info,
map, etc.
- Enlist assistance from State and Regional organizations
- Request help from the ANA and State organizations through a mailing
to their members in your area.
- Check The Numismatist for new members near you.
- Take advantage of National Coin Week by placing exhibits in local
banks, libraries, etc. with a handout on the club.
- Ads or announcements in local newspaper
- Use the free classified ad offer in each issue of Numismatic
News to promote your club.
U: Uniqueness
What are you doing that other clubs are not, or,
what aren't you doing that successful clubs are?
- What is the format of your meeting?
- Mini-bourse prior to the meeting?
- Encourage local dealers to attend and participate?
- Business meeting (utilize Roberts Rules of Order); President must
control the meeting and not get sidetracked or allow it to go on too
long.
- Must have enthusiastic and creative officers
- Metals report at each meeting? Show schedule?
- Market update - what's hot, what's not.
- Attendance prize?
- Exhibits? Show and Tell? Subject of the evening? New acquisitions?
Non-numismatic night?
- Educational Program:
- Interesting topics
- Not always a slide presentation
- Outside speakers (Police or security, lawyer on wills, "coin
shooting," etc.)
- Work through your Regional and District Reps.
- Refreshments (club reimburse or donated?)
- Auction (40-50 lots is ideal); good auctioneer
- Raffle drawing (where permissible)?
- Bid board?
- Club-sponsored show?
- Must have one dependable, respected person in charge, and willing
workers.
- Auction in conjunction with show?
- Attendance drawing?
- Seminar on popular topic in conjunction with show?
- Provide counsel for members' spouses/family re. disposition of past
member's collection
- Provide information on good/bad experiences with dealers (on a
national basis).
- Preview new numismatic publications
M: Membership Retention
Once they are members, how do you keep
them?
- The comments under Motivation are also very applicable
here
- Get members involved...
- In programs - on their specialty or area of interest
- Refreshments (providing, not eating!)
- "Outside" programs - National Coin Week, Scout programs, etc.
- Coin show duties
- Club Rep (must be a pro-active participant)
- Serve as an officer
- Give metals or upcoming show reports
- Public Relations chairman
- Phone Blitz
- Assign names and phone numbers of old members or members who have
not attended recently, to active members. Have them call to let the
non-attendees know what they've missed, bring them up-to-date on what's
happened, what's coming up, and extend a personal invitation to
attend.
- Send the club newsletter to all these people for 2-3 months with a
hand-written note encouraging them to attend.
- There will always be some members who "don't want to be involved"
...tread very carefully here, as too much pressure may lose them.
I: Interesting Items for Newsletters
Your club newsletter is your prime link to your
members
- It should be:
- Informative - upcoming meetings, programs, market information,
results of last meeting, winners, on-going projects, area shows,
etc.
- Creative - make people look forward to receiving it!
- Educational - short article on numismatics by a member.
- President's Message - where we have been, what are we doing. What
are our goals (membership, financially, etc.)
- Tantalizing - a hint of what's coming up at the next meeting -
"don't miss it!"
- Possibly include upcoming auction lots
- The Newsletter editor is an extremely important position
- He/she must be conscientious in getting the publication out on
time
- Must ensure that it gets to everyone, including prospective members
and visitors
- He/she must be creative, both in content and presentation. If stamps
are used, old stamps create a lot of interest, and possibly you can buy
these from a member-dealers for a discount.
- Send copies of your newsletter to Coin World, Numismatic News,
The Numismatist, your state and regional organizations, and ask them
to publish at least the highlights, including the time and place of your
meeting. Make it work for you!!
S: Stimulate
To stimulate your members, potential members and
your community by publicity on your club in newspapers, bulletins,
etc.
- Post bulletins in supermarkets, church bulletin boards, etc. (where
permitted to do so)
- National Coin Week - the perfect time to get members involved with
exhibits in banks, libraries, etc.
- Have person on-site during peak hours to explain displays and
promote the club, especially if you will be examining and evaluating
coins at that location.
- Be sure to have sufficient club literature for interested
parties.
- Try to get the institution to promote the exhibit(s) as much as they
can.
- Explore the possibility of getting your coin club involved in a
community services project.
- Habitat for Humanity
- Red Stocking Fund
- Collection of clothes, goods for Good Will and other needy
organizations
- Stress the FUN element of numismatics in everything
you do or say, print or show. Don't promise the "quick buck," but don't
downplay the rewards of collecting, either.
M: Motivation
What are you doing to make the members want
to come back to the meetings?
- What can they look forward to?
- Good educational programs
- Fellowship
- A well structured meeting
- Auction
- Opportunity to see a rare coin, set or item on exhibit (ensure
proper security).
- Opportunity to pick up an addition for their collection
- Point Program - for attendance, giving program, exhibit, bringing
refreshments, etc. for drawing for a meaningful coin or prize at the end
of the year. (Important to have at least a 2nd and 3rd place prize as
well).
- Attendance - 3 points
- Putting on program - 5 points
- Exhibiting at meeting (and talking about it) - 2 points
- Providing refreshments - 2 points
- Secretary records above and puts name in barrel for each point for
year-end drawing
A: Activity
Are your meetings always the same? Become an
active, innovative club!
- This covered in large part under "Uniqueness." Please review
this section.
- Have meetings at locations other than the regular meeting place once
or twice a year.
- At a member's home (if the group is small enough to be
accommodated)
- At a place corresponding with the theme of the program (Federal
Reserve, Security business, local landmark, etc.)
- Summer picnic/Christmas party
- At a coin show (with the permission of the show coordinator). This
is a great way to pick up new members!
- Have a "YN Night" where the YNs run the entire meeting (business
meeting, program, refreshments, auction, etc.). Minimal help form
officers may be necessary.
- Former President's Night - have them responsible for the entire
meeting.
T: Team
To encourage participation from all members in
some way, so they will feel part of the team.
- 80/20 principle - 80% of the work involved with any club is done by
20% of the members.
- Review the Membership Retention Comments
- Assign auctioneer, auction recorders and/or runners
- Have a "Sunshine Committee" - reports on ailing members; sends cards
to them from club
- Room set-up and tear-down responsibility
- Group projects - National Coin Week, civic projects, etc.
- "Being a member of any organization is like playing tennis...if
you don't serve well, you'll be a loser." (ANA Executive
Director, Ed Rochette at the 1978 FUN Convention)
I: Informational handouts about your club
Let people know who you are, where you meet,
etc.
- Club brochure - every club should have one. Make it attractive,
informative and to the point.
- State the name of your club, the purpose, when and where you meet, a
brief outline of the agenda, welcome interested parties, including
YNs.
- A map on how to get to the meeting is always helpful
- Stress the educational aspect of the meeting
- Also the auction, mini-bourse (if you have one), and the
fellowship for all attendees.
- Have calling card size pieces made, giving the basics of your club
(time, place, etc.). These are great to keep in your wallet for
handouts.
- Make up flyers to pass out at coins shows and for posting in
supermarkets, etc.
- If applicable, indicate that there are members available at meetings
to examine, authenticate and evaluate coins.
- Also indicate that the club can assist and make recommendations for
disposal of numismatic estates, etc.
- Prevail upon local dealers to tout the club to people who might be
interested, and provide them with flyers.
(Note): Some dealers may perceive the club as a threat to
their business in that the auctions take away from sales they might
make, sales may be made to members at the meeting that could have come
to them, etc. This is somewhat of a touchy subject, so be aware of
possible problems with some dealers.
C: Coin Shows and Conventions
Are you taking full advantage of them?
These are ideal venues to:
-
- Have a Club Table (must be manned at all times)
- Distribute your brochures and literature to potential members
- Explain to potential new members (and YNs) about your club, what it
does, etc.
- Have a full club meeting (with permission). Refer to Activity
section.
- Offer to assist show coordinator in:
- Registration
- Set-up and break-down
- Exhibit judging
- Pages
S: Sons and daughters; neighborhood kids - the "YN
Connection"
How can we get young people interested in numismatics
and get them to attend the meetings?
- The meeting must be more interesting to them than the many things
currently occupying their time.
- Meeting time is critical - preferably not on a school night
- Encourage YNs to exhibit and have members help them improve it
- School Programs, etc.
- Boy/Girl Scouts - assign a member to give a talk at local troops on
numismatics (keep it basic). Have a handout for each scout.
- Get a list of all local troops from the area Scout Council - mail
them an info sheet on the club and how you can assist toward their merit
badge.
- Take a similar info sheet to schools in the area, stressing the
educational features of numismatics (history, economics, etc.).
Help start a coin club in a school.
- Zero in on YNs at local shows by announcing in the program and on
the P.A. system that a special coin will be available at the club table
for any YN who visits that table and picks up a club flyer. Ensure that
they are aware of various club programs where they may win various
coins, etc. by attending.
- Have a YN advisor on the club board for his/her input and voting
power only on YN matters. The rules and regulations should have some
sort of YN input to allow them to feel as though they are a part of the
club.
- Appoint a YN coordinator to develop special programs for the YNs
present, possibly meeting with them in a different room during the
business meeting.
- Have lower dues for YNs.
- Have a "YN Night" where the YNs run the entire meeting
- Ask local dealers to promote the club to YN customers and their
parents
- Arrange for club members to pick up and take back YNs from meetings
if parents can't. Encourage parents to be a part of the fun,
however.
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