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Mr_Norris_LKNS's Blog

02 Jun 2019

Fundraising for our Club (Medieval Style Club Coin Fundraiser)

Club Exchange | Mr_Norris_LKNS

Well, we finally launched it.
Club fundraising isn't simple, if my experience is typical... especially if you've never done it before.

You have to figure out how you want to raise funds: purely donations, or sell things, or sell services, or all of the above.

We opted to sell something: our very own, exclusively produced club coin (medalet, really). We spread the news by word of mouth and shared it on social media, blogs, etc., that this was what we hoped to do.

We made a few advance sales to local supporters in order to raise some capital to buy supplies, and we accepted a few private donations for the same.

We had to create printed documentation to go with them, including certificates of authenticity, descriptions of the club/project/products, etc. This required lots of writing, photography, editing, graphics layout, discussions with the printing expert, and production.

Then to accommodate online sales, we had to figure out how to accept payments from checks, credit cards, PayPal, etc., and set up accounts.

We also had to find a hosting site for a fundraiser sale, and build that site. (We chose RallyUp.com due to its low overhead costs to us-- free, they just ask for voluntary optional tips from our supporters. Only negative we encountered during setup was that there currently isn't a way to automatically add a flat shipping fee to each order; they tell me they are looking into that for a future update to their platform. I worked around it by creating a "You must add shipping" item, but the supporter must add it to the cart themselves... not perfect, but a workaround. Hopefully we won't have to reject too many orders for failing to add it...)

Now that all that is done, we connect a link from our club's Facebook page, then wait, and hope people find it interesting, and decide to support us. I'm hoping that accepting orders and fulfilling them is as simple as the RallyUp.com site makes it sound. We'll soon find out! Doing something new always involves risk, so it's a little nerve-wracking thinking, "Did I think of everything? Did I do it right?" But like my sister tells me, "Ever since I stopped calling it 'stress' and started calling it 'excitement', I don't have less of it, but I enjoy it more!"

The medieval style club coin project has been an incredible learning experience, both for our club and for me personally as a club coordinator. Hopefully in sharing our experiences we have inspired others to give something like this a try, whether that's creating and producing a club coin for your club, or trying a fundraiser, or maybe even starting a youth numismatics club in your own area or school.

You can learn more about how we're doing by visiting our club Facebook page: https://www.facebook.com/KnightsNumismatics.

Comments

Mr_Norris_LKNS

Level 4

What does anyone think of the FAQ on the rallyup site? Helpful?

Mokie

Level 6

I think you did a fine job on the FAQ, it answers pretty much any possible question that might arise. Hoping that your fundraiser is very successful.

Sounds like a great fundraiser! Is it possible for you to add the price of shipping to the price of the item, (have one combined price), or do the shipping expenses vary?

Mr_Norris_LKNS

Level 4

LWH, from pondering comes great ideas!

No problem, I don't have much experience in this either; I was just pondering, that's all

Mr_Norris_LKNS

Level 4

We thought about combining the shipping cost with the price of the items, but decided against it. I'll try to explain my reasoning, and I'm open to counterpoints. We have chosen USPS Priority Flat Rate shipping as our domestic (USA) shipping method. The reasons are a) it provides tracking and a certain amount of insurance, and b) it simplifies shipping for us: we don't have to calculate shipping based on variables like weight of the package or distance shipped. If it fits in the box, it's one price. If it fits in the bigger box, it's another price... no matter how much it weighs or how far it travels. Plus, USPS provides the boxes. 1. We can't really mail anything, even a single coin, with tracking/insurance for less than $5, so it wouldn't save anyone any shipping charges. In fact, shipping costs more than $5 but we are eating any shipping charge above $5. So in a sense, we have built in the cost of shipping, but only the cost that is above $5. I just didn't think we'd sell any aluminum coins at $17.95 ($10+shipping) apiece. $15 ($10+$5 shipping) already seems to me like we're asking a lot. To offer free shipping, we'd have to raise the prices more on the lower cost items than the higher cost items. Our price structure is an attempt to have something in just about everybody's price range. I didn't want to discourage people who wanted to support us but were on a smaller budget. 2. Instead of charging shipping on every single item, we decided instead to charge shipping on each single order. That way our supporters are not punished for wanting to help us out more by buying multiple items. After paying $5 for shipping, every dollar after that gets you more coins. And since we've got a margin built into each item, and are able to fit more than one item in a shipping box, or even if we have to spring for the higher shipping cost of the next size box, it's worth it to us to not charge additional shipping if it means you're more likely to buy more items at once. We both win! I know there's something to be said for the psychology of "free shipping." "$5 shipping on all orders" is another tactic I see often. I'm new at this, so if you see faults in my reasoning, you won't hurt my feelings, let me know what you think or what your experience is.

Mokie

Level 6

LWH, as far as I can tell, the Knights have one shipping cost for any of their several combinations. I was thinking the same thing, just add the cost onto the item and tell the buyer that it is postage included. Even more elegant of a solution. It would also allow for different postage charge depending on whether you're buying a single coin, multiple coins, or the 4 coin boxed set.

PastorK7354

Level 4

Blessings for your success!

"SUN"

Level 5

I like your passion. Good luck with the fundraiser.

Longstrider

Level 6

I wish you lots of sales for your kids. Thanks.

Mokie

Level 6

Best of luck, this is a very worthwhile cause. For the future of our hobby is with our youngsters.

Mr_Norris_LKNS

Level 4

That’s right, sorry Pat, I forgot. You can still see what we came up with if you go to https://lkns.rallyup.com/clubcoinsale in your browser.

Mike

Level 7

I wish you luck I am not a face book or any other social media. But I pray you do very good.

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